The summer travel planning season is upon us and as always, the Department of Tourism is determined to place the Cayman Islands at the top of visitor’s consideration set. As part of efforts to market Cayman as the summer destination of choice, they're seeking partners to join the seasonal promotional programme, Summer Only in Cayman by working with their team and submitting compelling offers. Designed to stimulate travel to Cayman from June through August, Summer Only in Cayman offers will live on www.onlyincayman.com. The booking period is 6 February – 30 June for travel 1 June – 4 September 2017. The programme is aimed at, but not limited to, attracting family travel and engaging the travel trade.
From an accommodations and/or vacation package perspective, their objective is to aggressively promote the savings propositions of at least “30% off". Additionally, they encourage you to include an added value component, e.g. Kids Eat Free, F&B credit, spa credit, etc.
Restaurants, retailers, watersports & dive operators, attractions and rental cars partners are advised to submit compelling offers such as ‘a 30% off’ or ‘buy one, get one free’ savings.
Whichever sector your business inhabits, they sincerely hope you are able to participate. With your help, they want to make this summer a memorable one!
Benefits:
• There is no cooperative cost.
• Summer Only in Cayman will be promoted through an integrated marketing campaign geared towards consumers and trade.
• CIDOT will provide click-through links directly to your website/offer landing page.
By participating you agree to:
• Highlighting this promotion on your website.
• Promote it via your available marketing channels such as social media and email communications.
• Provide feedback to CIDOT regarding bookings to gauge whether this promotion was regarded as being successful.
CLICK HERE to submit your summer offer today.
The deadline to submit an offer is 3 February 2017
Summer List of Fun: In addition, to help brand and market the promotion, they're positioning summer 2017 in the Cayman Islands as a season with an abundance of activity. They're creating an active and diverse event calendar and they’re asking partners to submit any summer events your establishment will activate during the promotion’s travel period. Kindly fill out the form below to enter events planned by 3 February 2017. While they’d prefer the information in time for the promotion’s launch, they understand some of their partner’s summer event calendar may still be in development. Therefore, you may submit your calendar of events after the preferred deadline or send through ongoing updates when event details are confirmed or changed respectively.
CLICK HERE to submit your summer event(s) today.
They look forward to your participation. Please feel free to contact [email protected] with any questions.