Starting and running a business can be tough work, but it’s made even harder when your brand goes unacknowledged in the community. You could have the perfect product but, without the right promotional campaign behind it, it would flop.
Marketing can often make or break a business, so it’s vital that every business owner and entrepreneur knows the strategies which give their products and brand the recognition it needs to thrive.
Michael C. Ferrier is an International Marketing expert. His work on establishing the world’s largest advertising agency, McCann Erickson, has seen him work in over 100 countries around the globe, and he has been responsible for merging and/or acquiring advertising companies.
Mr. Ferrier has given advice to some of the world’s most prestigious marketing and advertising companies, and this month he wishes to share his knowledge with the Cayman Islands community.
On March 7, Michael will be present to deliver a two-hour SME workshop on Marketing. He will be covering topics including:
• Formulating plans & strategies;
• Product research;
• Propositions and presentations;
• Promotion, advertising & public relations;
• Distribution; and
• Pricing.
This is an excellent opportunity for Cayman’s small business owners and entrepreneurs to gain some priceless information that will benefit their companies, and it’s completely free!
The workshop will take place from 5:30-7:30pm.
REGISTER ONLINE TODAY TO SECURE YOUR SEAT.
This workshop is the latest in a series of SME Workshops to be held at the Chamber's Small Business Development Centre, and is run in partnership with the Ministry of Financial Services, Commerce & Environment.