The Cayman Islands Chamber of Commerce and the Internet Marketing Association (IMA) have forged a partnership to enable the Chamber to run the Certified Internet Marketing (CIM) programme.
“As the IMA connects its professional network, internationally, it is with excitement we announce our partnership with the Cayman Islands Chamber of Commerce, which has a diverse network of business leaders as members,” says Sinan Kanatsiz, Chairman of IMA, “the CIM program will increase each members’ value to their organization and connect them to a growing network of business leaders worldwide within the IMA.”
The educational programme will be open to Chamber members and Cayman Islands residents who are seeking to improve their internet marketing skills & expertise.
“This is an excellent opportunity for our business community,” said Chamber CEO, Wil Pineau. “The programme is globally renowned and is a necessity for anyone seeking a career in marketing, or looking to improve their skills to progress into levels of management. The fact that we will be able to offer this course locally is fantastic.”
The CIM course is priced at $999, however Chamber members will benefit from a whopping 15% discount, paying $849 instead.
The course is divided into 6 fundamental lesson areas widely used by Internet Marketing professionals, including:
• Overview of Internet Marketing; introducing the broad array of online marketing including social media, mobile marketing, etc.
• Online Acquisition; search marketing, display advertising, search engine optimisation (SEO).
• Online Conversion; site personalisation, content targeting, etc.
• Online Retention; e-mail marketing, online surveys, voice of customer (VOC) strategies.
• Online Analytics & Measurement; measuring performance with digital analytics, business goals and standard metrics to consider, etc.
• Data-Driven Marketing; creating a culture and decision-making practices based on data and developing closed-loop marketing strategies and programmes.
Those interested in signing up for the programme can do so by clicking here.