The Islands’ growing rubbish mound, sometimes referred to as ‘Mount Trashmore’, serves as a constant reminder to all, that a socially-responsible approach must be adopted (especially by large companies), for the natural environment of the Cayman Islands to be preserved for generations to come.
For anyone interested in sustainability, the concept of what constitutes a green product or service, and how this can be measured is a confusing one – until now. At ADvantage Graphic Design & Advertising Ltd., owner Christopher Galbraith has made this easy by implementing a Green Catalogue of Eco-Friendly products, which are available exclusively through PromotionsPlus a division of ADvantage.
With PromotionsPlus, over 800,000 promotional items are readily available, the majority of which can be ordered as Eco-Friendly products. These certified green products have been available since PromotionsPlus began in 2007, but have recently become more popular as of late. PromotionsPlus, in trying to keep up with these demands, has implemented a separate catalogue that is specifically geared towards Eco-Friendly promotional items. According to Head of Advertising, Kimberley Bentley
“We’ve noticed a trend (which I’m hoping will become a movement), whereby social responsibility towards the environment is increasingly becoming top of the agenda, for any modern business promoting an event or cause. Here at ADvantage, we are able to address this challenge very economically, through our range of environmentally-friendly promotional items, tailored to suit the needs of any business. It is now easier than ever to have a successful event with minimal repercussions for the environment”.
Multiple firms, banks, insurance companies, to name a few, are trying to do their part for the environment by touting new eco-friendly practices. Fidelity in particular is just one example of a company trying to do their part. The company has launched a new health policy website an exclusive and free online service designed for their members and families showing claim history, levels of cover, and information on healthy living and much more. The new technology is complemented by a
‘smart’ swipe card which is swiped at their doctor’s visit and ensures speedier claim processing turnaround. This is just another feature Fidelity has implemented to not only improve the level of service that members will receive, but also to reduce extra paper usage. As Marsha Ebanks, Marketing and Public Relations Coordinator stated, “At Fidelity we are conscious of the need to preserve and recycle and always choose green solutions where we can. In continuing with this theme, we were delighted
with our PromotionsPlus eco-friendly tote-bags and water bottles which we used as promotional items at “Fidelity’s Healthy Bites Fair” – a health and lifestyle showcase we hosted as a part of our Health Website Launch. We are certain that our clients will be pleased with the eco-friendly items as well, as we all try to create a cleaner, healthier world for all.”